Marketing & Advertising​

IO Law has broad experience in delivering legal support across all aspects of advertising and marketing matters, from product development and marketing claims review, to dispute resolution, and everything in between, including digital and social media. As advisors to creative, ecommerce and technology companies we are at the forefront of the digital era. We work closely with pioneers in internet marketing, including influencers, social media and digital ads.  

Our clients include national and global food and beverage, consumer product, ecommerce, agency, and technology leaders who count on us to help them create successful products and marketing campaigns, secure talent and intellectual property rights, execute promotions, and work with influencers and marketing partners.

What sets IO Law apart is our practical, real-world experience, including years of senior legal executive experience in-house at national and multinational consumer brands, enabling us successfully balance regulatory and competitive risks against commercial objectives. We work proactively with our clients to make risk assessments and integrate learnings into their organizations in ways that are creative, strategic, and cost-effective.

IO Law’s areas of focus include:

• ADA compliance
• Advertising production
• Advertising and media agency agreements
• Autorenewal and subscription programs
• Product claim substantiation, including FTC, FDA, EPA, and USDA compliance
• Comparative advertising, including sales price advertising
• Content claims
• Digital and social media marketing
• Email, SMS, and telemarketing (CAN-SPAM, TCPA, and DNC)
• Entertainment and sports sponsorships and brand integrations
• Geographic origin claims
• Influencer marketing, native advertising, and the FTC Endorsement Guides
• Intellectual property, including avoiding claims and protecting assets
• Labeling, including FPLA, FHSMA and Prop. 65
• Lanham Act
• Litigation and self-regulatory disputes, including BBB National Programs (NAD)
• Made in USA claims
• Privacy and data security
• Talent agreements
• Influencer agreements